Chapter 4
A. Name (Chanel); B. Device (a sound).; C. Device (the distinctive blue color).; D. Device (a sound).
A. Arbitrary. “Apple” is an example of a real word in common usage that has absolutely no relationship to the product or service being sold.; B. Fanciful. “Xerox” is a completely invented word that has no meaning except to indicate the source of a copier manufacturer. Fanciful marks are the strongest type of mark you can have.; C. Suggestive. The word “iPad” suggests or implies a quality or characteristic of the good being sold and is distinctive to its manufacturer (Apple).; D. Suggestive. Again, “Coppertone” suggests the quality or color of the tan you’ll get, while indicating which company is selling it.; E. Descriptive. “Windows” is one of the rare marks that describe the nature of a distinctive product (computer software) from a unique manufacturer.