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Introduction
Close-up of a chrome Tesla logo on the front of a Tesla car.
Figure 4.1 (credit: modification of work “Close-up of TESLA trademark sign on a car” by Ivan Radic/flikr.com, CC BY 2.0)

Chapter Outline

4.1 Core Concepts
4.2 Early Trademark Systems
4.3 U.S. Trademark Law
4.4 The Four Types of Trademarks
4.5 The Subject Matter of Trademarks
4.6 The Spectrum of Distinctiveness
4.7 Bars to Trademark
4.8 Establishing Trademark Protection
4.9 Trademark Infringement
4.10 Trademark Remedies
4.11 Fair Use of Trademarks

Introduction