The individual, group, or organization that needs or wants to share information with another individual, group, or organization.
decoding
Interpreting and understanding and making sense of a message.
encoding
Translating a message into symbols or language that a receiver can understand.
figurehead role
A necessary role for a manager who wants to inspire people within the organization to feel connected to each other and to the institution, to support the policies and decisions made on behalf of the organization, and to work harder for the good of the institution.