UOTI Universal Open Textbook Initiative

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Principles of Marketing

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Contents

Preface
Unit 1 Setting the Stage
Unit 2 Understanding the Marketplace
Unit 3 Product, Promotion, Price, and Place
Answer Key
Index

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Chapter 15 The Promotion Mix: Personal Selling and Sales Promotion

Initializing...

Chapter 15 The Promotion Mix: Personal Selling and Sales Promotion

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