UOTI Universal Open Textbook Initiative

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Entrepreneurship

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Contents

Preface
Chapter 1 The Entrepreneurial Perspective
Chapter 2 The Entrepreneurial Journey and Pathways
Chapter 3 The Ethical and Social Responsibilities of Entrepreneurs
Chapter 4 Creativity, Innovation, and Invention
Chapter 5 Identifying Entrepreneurial Opportunity
Chapter 6 Problem Solving and Need Recognition Techniques
Chapter 7 Telling Your Entrepreneurial Story and Pitching the Idea
Chapter 8 Entrepreneurial Marketing and Sales
Chapter 9 Entrepreneurial Finance and Accounting
Chapter 10 Launch for Growth to Success
Chapter 11 Business Model and Plan
Chapter 12 Building Networks and Foundations
Chapter 13 Business Structure Options: Legal, Tax, and Risk Issues
Chapter 14 Fundamentals of Resource Planning
Chapter 15 Next Steps
Appendix A Suggested Resources
Index

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Chapter 8 Entrepreneurial Marketing and Sales

Initializing...

Chapter 8 Entrepreneurial Marketing and Sales

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